Culture has become a buzzword in the business world. What does it really mean? Culture is a complicated term as it encompasses several aspects of a company. A Forbes article, written by Josh Bersin, defines culture as the set of behaviors, values, artifacts, reward systems and rituals that make up your organization. A company’s culture is evident in people’s behavior, enthusiasm and the space itself. All of these things can be felt or experienced when you walk into a company, meet with people and watch them interact.
Why is this important to know/consider?
Research shows that culture, engagement and employee retention are the top challenges facing business leaders today. Companies are trying to understand what helps keep employees engaged at work as well as what helps with employee retention. The company culture plays a large part in this equation. As more websites like LinkedIn and Glassdoor post information to the public regarding a company’s employment brand, job-seekers are able to receive insights into what working for a certain company is like. They are able to peek into the culture of a company. Companies want a good reputation in this area because it demonstrates their commitment to employee satisfaction.
How is this “culture”created?
Culture-driven companies require the right leadership. What leaders say, what they value and what they give importance to all play into the culture. The leaders of the company are the ones who create and facilitate a certain culture. It is crucial that the right people are put in place to help foster this culture. Another way to improve culture is to look to the role models of company culture. These include companies like Southwest and Apple Inc. Let them serve as an example.
If you’re a business, you might want to take a moment to consider your company culture as well as your current leadership. If you’re an individual seeking out a job, be sure to look into the company culture of the organizations you apply to work for. This information can be accessed before you even go in for an interview. Get online and do your research!
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